Agenda

KickStart returns in 2013 with more great content, insightful speakers, and invaluable take-aways. KickStart this year will cover a social media marketing program enabling you to create a savvy and profitable online presence.

FULL AGENDA

  • 8.30am – 8.50am: Registration and Coffee

    Welcome to KickStart 2013.

  • 8.50am – 9.00am: Welcome by Conference Chair

    Welcome by Conference Chair: Debra Templar, Founder, We Love Independants  
  • 9.00am – 9.30am: Case Study: A Small Business Journey - Sharing the Baking Joy Online

    Speaker: Justin Konyn, Founder, Miss Dot 

    Justin Konyn has recently started missdot and tapped into the baking phenomenon that is currently hitting our tv screens. He works full time and started this as a way of building his future...and it has gone off! This is your chance to learn from Justin why he went online, what he investigated, why he went with a shopify platform, his thought processes in relation to carrying stock levels in his garage, why he chose Fastway instead of Australia Post, his Facebook presence. Learn from the guy next door, who started small and is getting great results.    

    Key Takeaways:
    • What to consider when choosing a web platform site?
    • How do you warehouse from your garage
    • What are the pros and cons of Australian courier companies?
    • Why build an engaged community
    • How to start small and get great results

  • 9.30am – 10.00am: Focusing on your Customer: The Bug Worth Catching

    Speaker: Mike Wilson, Founder, Tiny Me

    Many companies talk about having a customer focus, but few have it as an obsession. ‘Customer focus’ isn’t just fluffy feel-good stuff: when aligned with the right metric measurements, online retailers can use it as a powerful tool in making money. Learn how Tinyme.com takes a systematic, actionable approach to building a culture of customer focus that delivers bottom line results and how you can apply the same techniques in your new business.

    Key Takeaways:
    • Steps to making your business customer focused
    • How to measure ‘customer focus’ in the online world
    • Practical steps to implement to make it all work

  • 10.00am – 10.30am: Networking Refreshment Break

    Refreshments will be served to all conference delegates.

  • 10.30am – 11.00am: Ask the Expert Roundtables: Bring Your Problem to the Table

    These topic-focused roundtables provide a unique opportunity to share ideas and problem-solving solutions with your retail colleagues and allows you to discuss a number of subjects that are most relevant to you. Each roundtable discussion is facilitated by a table host whose job it is to stimulate discussion around the named topic.   

    Topics
    • Choosing the right platform to suit your needs
    • Using content to keep search engines on side
    • How to improve the checkout

  • 11.00am – 11.50am: Workshop: Everybody's Talking About Google Web Rankings - How Do You Do It?

    Speaker: Fiona Lewis, Founder Super Savvy Business and Mumpreneurs Online

    Do you own a website? Do you want to be number one on Google? The best person to improve your ranking is you and that is going to take time and commitment on your part. The solution to being number 1 starts with the term “search engine optimization” and connecting  searchers with the most relevant content. In this workshop, Mumpreneur Fiona Lewis will reveal what Google is looking for and what SEO strategies you should use to be sure it’s smooth sailing for your store.  

    Key Takeaways:
    • How to be Found and Discovered Online
    • Why Google Loves Unique Content
    • 6 tips for easy link building
    • How to Get Ranked Number 1 on Google

  • 11.50am – 12.20pm: How to better connect and engage with your market online

    Speaker: Ludwina Dautovic, Author, It’s That Easy: Online Marketing 3.0

    In this session Ludwina shares seven top level strategies to ensure that when people think of your product or service, they’ll be thinking about you and not your competitor.
    Key Takeaways:
    • Knowing  your message and the right platform to share it
    • The 7 steps to  continually create top of mind awareness
    • If you build it – will they come?

  • 12.20pm – 1.20pm: Lunch

    Lunch will be served to all conference delegates - Network with your new contacts.

  • 1.20pm – 1.50pm: How to Use Social Media to make your Small Business Big

    Speaker: Nick Bowditch, Head of Small Business, Facebook

    Nick Bowditch is an Australian online success story. He has started, built up and sold 3 businesses in the last 5 years all without a shopfront, staff or having spent a cent on traditional marketing or advertising in radio, print or television. Nick will help you identify what social media platforms you should consider for your business and share ideas on how to better utilise Facebook and other online marketing platforms to improve your sales, number of visitors and customer service. 

    Key Takeaways: 
    • Identify what social media platforms you should consider
    • How to better utilise Facebook, Twitter, YouTube and other online marketing platforms 
    • Improve your sales, number of visitors and customer service
    • Create your own social media campaign in minutes. Grow, engage, and convert fans into loyal customers!
  • 1.50pm – 2.20pm: Workshop 1: Getting The Basics Right On Facebook

    Speaker: Michael Jones, Marketing Director, Tiger Pistol

    Social media is big, and it’s growing faster than any other technology before. Every day, social network users spend more than 10 billion minutes on Facebook, watch 4 billion videos on YouTube, and send 340 million tweets. But why should your business care?  Because, much like other societies - social media has now become a commercial force to be reckoned with. Join Troy and learn how to create the world’s best social media plan.

    Key Takeaways: 
    • How to Set up a Facebook Page
    • Customerise your Facebook Page
    • The basics of creating engaging content

  • 2.50pm – 3.20pm: Effective Public Relations Marketing Tactics

    Speaker: Rebecca Derrington, Founder Source Bottle 

    Effective PR Isn't About Eyeballs - It's About Engagement!         
    A well planned public relations campaign is often far more effective than advertising. Rebecca (Bec to most!) will assist you in developing and creating the core of your public relations campaign by sharing her tips on: 
                                                        
    • how to use free and low-cost tools to connect with the media (including bloggers)
    • how to position yourself as an expert and why it’s so important
    • how to generate significant publicity, by leveraging from ‘proactive’ and ‘reactive’ opportunities
    • why incorporating these tips into a tested system will get your business ‘front & centre’ in the minds of your target  audience

  • 2.30pm – 3.00pm: Workshop Part 2: Executing the world's best social media plan

    Speaker: Troy Townsend, Founder & Chief Marketing Officer, Tiger Pistol

    Social media execution can be daunting, but with a proper plan it is doable and can drive real marketing results.  Now you have the world’s best social media plan no you need to know how to deliver it.
    •  Overcoming hurdles when rolling out your new plan
    • How to respond to social engagement
    • Events that can drive social
    • Your social success metrics

  • 3.20pm – 3.50pm: Networking Refreshment Break

    Refreshments will be served to all conference delegates.

  • 3.50pm – 4.20pm: Case Study: Down that Little Lane

    Speaker: Tessa White, Founder, Down that Little Lane

    eCommerce not only enables shoppers to purchase goods from anywhere in the world, it provides the ability to discover amazing new goods, wherever they may be. Down that Little Lane is a community that supports smaller individual stores and is leading the way by making shopping an entertaining, personal, connected and humanizing experience to find delightful little things.

    In this session you will learn:    
    • Tessa’s journey; from massage therapist to online entrepreneur
    • How to get 17,000 customers in 18months and how to keep them
    • How Down that Little Lane supports budding entrepreneurs with social media marketing tools
    • Tessa’s top tips regarding customer satisfaction and choosing the right courier company

  • 4.20pm – 4.50pm: Panel Discussion: Creating Content that Converts

    Chair: Debra Templar, Founder, We Love Independants
    Panellist: Tessa White, Founder, Down that Little Lane; Troy Townsend, Founder & Chief Marketing Officer, Tiger Pistol; Fiona Lewis, Founder, Super Savvy Business and Mumpreneurs Online; Rebecca Derrington, Founder, Source Bottle; Ludwina Dautovic, Author, Online Marketing 3.0 & Founder, National Women's Business Network
                           
    While some Australian retailers are struggling to put accurate product descriptions on their sites, others are investing heavily in content that sells more. Our panel presents anecdotal stories about the use of text, images, video what works for them and what they have seen on other sites thats leading the way. They will discuss;

    • How can you source suitable content from manufacturers?
    • What is the cost of creating content - text, images, and video?
    • What skills do your need to develop or outsource content-writers, photographers and videographers?

  • 4.50pm – 5.00pm: Summary of Day and Close

    Conference Chair: Debra Templar, Founder, We Love Independents

  • 5.00pm – 6.00pm: Networking Reception

    Our KickStart community offers connection points both offline and online. Join us for a drink and mingle with likeminded individuals who are looking for fresh experiences and engage in new interactions and networking opportunities at this KickStart event. 

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