Founder, Source Bottle
Bec Derrington is a ‘work-in-progress’ mum of 3 boys and a small business owner. Formerly a PR consultant, she founded free media leads site SourceBottle in 2009 (in response to what she calls the ‘cat and mouse’ tango danced by journalists and sources), so that everyone could have a better chance to share their story with the media, and generate powerful publicity for themselves.
Recognised by many as a ‘game changer’, SourceBottle has transformed the way the media and potential sources connect and interact in Australia and now, through its growing presence, internationally.
More recently she started The Media Bag, an easy-to-use connection platform that enables anyone wanting to raise the profile of their product or service to ‘pitch it’ to influential journalists and bloggers to review. The service fully integrates both email pitching and social sharing and is being welcomed as a service that streamlines the formerly convoluted process. Like SourceBottle, it too is now available in Australia, North America, the United Kingdom and New Zealand.